6. Diagnosis Session

In this session you will learn the essential strategies to convert interested prospects into loyal customers. The course covers the critical stages of sales and marketing, focusing on the practical techniques needed to increase conversion rates effectively. Through real-world examples and step-by-step guidance, attendees will gain the skills to engage with potential clients, handle objections, and close sales confidently.

LEARNING OUTCOMES

By the end of this course you will be able to:

1. Differentiate between the marketing and sales stages in business development.
2. Implement effective strategies for converting interested prospects into customers.
3. Utilize storytelling and logical reasoning to enhance sales presentations.
4. Handle common objections and close sales successfully.
5. Understand the importance of setting appointments and preparing for sales meetings.
6. Develop tailored stories to demonstrate product benefits relevant to the client’s business.
7. Use a structured approach to extract and address objections from prospects.
8. Apply mathematical reasoning to showcase the value of products or services.
9. Build rapport and trust with business owners through multiple touchpoints.
10. Increase conversion rates by aligning sales techniques with client expectations.