50 Client A Year – Session 3 – Setting Up Your Marketing

COURSE DESCRIPTION

In this session you will design a simple, repeatable marketing engine to feed the 50 Client a Year System. You’ll learn how to define your ideal client, choose a balanced mix of marketing strategies, and set clear activity targets so you consistently generate five diagnosis sessions per week and convert roughly one new client weekly. We cover time vs money trade-offs, when to niche by industry, how to blend face-to-face and digital channels, and how to monitor, adjust, and scale once the leads start flowing.

LEARNING OUTCOMES

By the end of this course you will be able to:

1. Define an ideal client profile based on traits and readiness to invest, not just industry.

2. Adopt an abundance mindset and take full responsibility for results.

3. Audit your available time and budget, and design a plan that leverages one to offset the other.

4. Select 4 to 6 complementary marketing strategies to smooth lead volatility.

5. Prioritise short-term strategies first for faster feedback before layering in medium-term plays.

6. Set per-strategy activity, lead, and diagnosis-session targets that add up to goal.

7. Plan to book 6 to 7 appointments to reliably complete 5 diagnosis sessions each week.

8. Blend channels effectively, using industry-specific messaging for online ads and broad reach for networking.

9. Prepare properly for diagnosis sessions and follow a defined process to lift conversions.

10. Use positioning tactics like seminars and referrals to increase trust and close rates.

11. Consider and structure a simple commission sales role to multiply diagnosis sessions.

12. Track weekly performance and iterate the mix based on what hits or misses targets.

13. Maintain visualisation and mindset practices that reinforce consistent execution.